Facebook Hack: How To Scale Facebook Ad Budgets Successfully! - L7 Creative
Facebook looks at large budget increases as a “significant edit” (a large budget increase is ~25% or more). A significant edit sends your ad set back into the learning phase and Facebook re-learns who to send your ad to. This can ruin results if the second learning experience isn’t as successful as the first.
21 Jun 2018 ... Facebook looks at large budget increases as a “significant edit” (a large budget increase is ~25% or more). A significant edit sends your ad set ...