How to Optimize Your Video Ads for YouTube, Facebook, and Twitter | Criteo

Ad spend on video in the U.S. has increased from $7.7 billion in 2015 to $13.5 billion in 2017. While video can and usually does cost more than other advertising formats, businesses are finding that video advertising can deliver great ROI. Here’s how to optimize each video ad and make it engaging.

18 Jul 2018 ... While video can and usually does cost more than other advertising ... Here's how to optimize video ads across Facebook, Youtube, and Twitter: ... As long as visuals were engaging and eye-catching right away, they were still ...

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