Why are there discrepancies between Facebook data and my tracker?

If you use a third-party reporting tool to gather insights about your ads, your reporting may not match your Facebook Ads reporting. Below are the most common reasons why.   Cross-device reportin...

23 Sep 2017 ... Why are there discrepancies between Facebook data and my tracker? ... If a person sees a Facebook ad for your product and doesn't click, but ... If Facebook is reporting more conversions than your other analytics ... Why are there discrepancies between Facebook statistics and Google Analytics/Yandex.

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