The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand - PubMed
The user engagement observed in this study was consistent with previous research. The numbers reported for views, likes, and shares may be seen as unique interactions over the fixed period of the campaign; however, survey research would be required to find out the true evaluative worth of these meta …
Aug 10, 2017 ... Don't Drink," which warned against drinking alcohol during pregnancy. The campaign conveyed the warning through a video and three banner ...