(PDF) Customer Engagement Factors in Facebook Brand Pages
PDF | India is relatively new in adopting social media and this paper try to identify the factors influencing customer engagement in Facebook brand... | Find, read and cite all the research you need on ResearchGate
8 Sep 2020 ... the brands undertake, the types of interactions and the implications this has on
brands. 2. Literature Review. 2.1 Brand Community on Facebook.