Facebook Ad Trends Show CPCs & CTRs Increasing
To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform from Q1 2013 to Q1 2014. Nanigans clients include 200 of the world's leading performance marketers in ecommerce, gaming and other internet businesses such as online travel and mobile app developers.
Facebook RPC And CPC, Q1 2013 - Q1 2014 (By Gender). Click Type. Female. Male. RPC. $0.94. $0.55. CPC. $0.50. $0.38. Source: Nanigans, April 2014 ...