Facebook’s Campaign Budget Optimization - An Introduction | 3Q Digital
Campaign budget optimization (CBO) is a new way of optimizing the distribution of your campaign’s budget across your ad sets/audiences. Facebook’s algorithm will automatically and continuously find the best available opportunities for results across your ad sets and distributes the budget in real time to get those results. It’s similar to how, within an ad […]
15 Oct 2018 ... Campaign budget optimization (CBO) is a new way of optimizing the distribution ... It's similar to how, within an ad set, Facebook automatically figures out ... which means a high risk of not hitting your client's goals consistently.