Facebook Ads Strategy: Understanding Ad Frequency
You think you’ve done everything right, yet your Facebook Ad campaign is heading towards disaster. Your cost-per-action metric is soaring with no end in sight. What’s galling is that almost all your other Facebook metrics are looking good: landing page conversion rates are steady, reach and impressions haven’t changed, and your campaigns are still spending budget.
3 Mar 2017 ... What's galling is that almost all your other Facebook metrics are looking good: landing page conversion rates are steady, reach and impressions ...