LL COOL J On Launch Of Rock The Bells Brand Expansion And Importance Of Viewing Classic Hip-Hop Through A Modern Lens

Legendary rapper LL Cool J talks about the launch of his Rock the Bells brand expansion and the importance of viewing classic hip-hop through a modern lens amidst turbulent times in America.

16 Jun 2020 ... At Rock the Bells, LL COOL J has drawn from places like Facebook, Lollapalooza , online fashion retailer Farfetch and lifestyle influencer ...

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