To reach younger audiences, Instagram is the #1 choice (Facebook lags at #7) | What’s New in Publishing | Digital Publishing News
Reaching younger audiences on social platforms is more of a challenge, considering the number of platforms competing for their attention. In addition to Facebook, YouTube, Twitter and Instagram, the audience attention is spread across a range of services including Snapchat, TikTok, Pinterest and Twitch. According to the latest Digiday survey of 189 media buyers, Instagram …
Apr 12, 2019 ... “Instagram ads targeting younger audiences can be effortlessly added to larger campaigns when buying across Facebook properties.”.