Facebook to Bring Video Ads into the News Feed Fray - 360i Digital Agency Blog
Just in time for the holidays, Facebook is giving marketers the gift of News Feed video ads. According to Advertising Age, Facebook will debut the new ad product in early 2013. Currently, marketers can run video ads through Premium and Homepage ad placements. The rumored video ad unit is different because it would allow marketers to deliver sponsored video content directly within a users’ News Feed – a locale that will likely garner more eyeballs (and engagement). While Facebook offered no comment in response to the Ad Age report, the new unit follows a similar story to other enhancements and updates we’ve seen over the past several months. As Facebook continues to try to monetize its inventory in new ways (i.e. mobile, News Feed and search ads), the introduction of new ad offerings has become the expected norm. Facebook will continue to develop ad products that enable marketers to easily port existing content into paid placements – and it will continue to make a play for brand dollars. Expected produ
Facebook to Bring Video Ads into the News Feed Fray. December 20, 2012. Just in time for the holidays, Facebook is giving marketers the gift of News Feed ...