Facebook Ads Strategy: Understanding Cost Per Action
Your job as a digital marketer at a high-growth company is to figure out how best to keep your growth sustainable. We’ve used growth hacks and one-off campaigns to achieve great results, but what I ultimately strive for are programs that produce continuous, predictable results.
14 Feb 2017 ... Which is why I was always hesitant to use Facebook Ads. Over the past 5 years, I' ve ... I assumed we had good copy, solid landing pages, and a product offering that ... Facebook's Cost Per Action | Lever 1 - Ad Frequency ...