Reach vs. Impressions: What’s More Important to Track?
What exactly is the difference between “reach” vs. “impressions”? Which one should you be paying attention to? Learn what these terms mean for your social media marketing.
26 Jun 2018 ... What Facebook calls “impressions” Twitter used to refer to as “reach,” for ... If 100 total people have seen your ad, that means your ad's reach is 100. ... Advertisers refer to this as the “effective frequency”—the number of times ...