Reach vs. Impressions: What’s More Important to Track?
What exactly is the difference between “reach” vs. “impressions”? Which one should you be paying attention to? Learn what these terms mean for your social media marketing.
26 Jun 2018 ... What exactly is the difference between “reach” vs. ... What Facebook calls “ impressions” Twitter used to refer to as “reach,” for example. ... Most research around brand awareness suggests that users have to have seen an ad ...