Facebook IQ Live Tour Brings User Data To Life - Event Marketer
For the launch of Facebook IQ, a new insights division, Facebook needed to bring consumer data to life in a way that would keep the attention of busy mid-level to senior-level advertising and marketing executives for a full day of learning. So Facebook built an explorable “neighborhood” with a park, market, café and more stocked with actors that supported a …
Facebook IQ Live: Finding the Extraordinary in the Ordinary brought to life hard data through engaging installations, which attendees explored solo or through ...