How to track Facebook ads and promoted posts with Google Analytics - Digital Marketing Blog
[Updated: Jan 2020] Often I see quite significant amount of facebook.com and instagram.com referral traffic in Google Analytics reports that clearly is driven by paid advertising campaigns or post promotion. Usually that it either due to absence of tracking parameters or using inappropriate fields in Facebook Ads Manager. Without tracking parameters you are losing valuable data on Facebook ad performance – one of the largest (Facebook and Google hold more than…
8 Aug 2018 ... You can input them manually or use the “Build a URL parameter” option. When the ad is displayed, Facebook replaces the dynamic parameter ...