Twitter Versus Facebook: Why Selling Access Is Better Than Selling Data

Facebook sells access to its user data through advertising, while Twitter sells its packaged user data directly, letting others build high-margin analytics services around it. Their different approaches remind us that from a financial standpoint, selling access is better than selling data.

13 Apr 2019 ... Facebook sells access to its user data through advertising, while Twitter sells its packaged user data directly, letting others build high-margin ...

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