Facebook Makes Big Pitch To Woo TV Buyers | AdExchanger
Facebook wants that upfront money. On Tuesday, Facebook said it will start letting TV buyers purchase inventory in specific programs hosted on Watch. This offering, called Showcase, resembles an upfront buy, as the inventory will be priced against Nielsen-validated demos and sold in advance at fixed prices. This content includes programs like “Sorry For Your... Continue reading »
26 Feb 2019 ... Facebook doesn't share its rate card, but CPMs are “competitive with other ad platforms like us,” said Erik Geisler, Facebook's head of US agency ...