Conversion Rate: Definition as used in UX and web analytics
Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.
24 Nov 2013 ... Definition: The conversion rate is the percentage of users who take a desired
action. ... While conversion rates are discussed most often for ecommerce sites,
it's a concept that matters to everybody who ... Sample calculation:.