Six awesome examples of Facebook campaigns by Ikea | Econsultancy

Ikea has managed to achieve a decent following across social media, with millions of Facebook fans and hundreds of thousands of Twitter followers. Obviously social isn’t just about the size of your fan base, but it’s still an impressive number for a furniture retailer. Having previously examined how Ikea uses the four main social networks, I decided to take a closer look at its various Facebook campaigns. For more information on this topic, check out our Facebook for Business Best Practice Guide or book yourself onto our Facebook for Brands Training Course...

12 Aug 2013 ... In the UK Ikea hosted a sleepover in its Essex store in response to a Facebook fan group called 'I wanna have a sleepover in Ikea'. Almost ...

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