Why Facebook’s acquisition of Kustomer boosts its ability to own business conversations

Facebook’s acquisition of CRM startup Kustomer is the latest – and biggest – sign that it is serious about allowing business marketers to better interact customers, while also allowing it to own more of the path to purchase. Here’s why.

15 Dec 2020 ... Facebook's acquisition of CRM startup Kustomer is the latest – and biggest – sign that it is serious about allowing business marketers to better ...

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