What Facebook Engagement Actually Means Part I | Mosh Social Media

Organisations are now becoming more aware of measuring the effectiveness of their social media presence, but what metrics to use? To gauge community growth, to compare the ROI between social media campaigns, to count product image views, organisations can (and should) tap into various resources to extract these answers. One of the most popular social...

With Facebook Insights, engagement is defined as post clicks, likes, shares and comments. But they also do something very handy – they enable you to split post  ...

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