With Facebook pages, one marketing tactic you can do is to “Pin” a post to the top of your Facebook Page timeline. When you Pin something it will stay there until you unpin it. Why would you ‘pin’ a Facebook Update? Primarily to keep it at the top and in the minds of visitors to your Page. So people can see that information. What would you pin? How about an event, a special class, or sale on a product? These are all types of content you want special attention to. Look at what content you have on your page. You can pin any