Facebook Declares New Era for Advertising
As I write, Facebook CEO Mark Zuckerberg is announcing its long-awaited ad strategy. One piece is Beacon, a system that will let the social network’s members reveal their purchases, eBay product postings, and other things they’ve done on some 40 Web sites (so far) off-Facebook and have them appear on their profiles. That ultimately can provide advertisers with information to target ads to just the people most likely to be interested.
Nov 5, 2007 ... As I write, Facebook CEO Mark Zuckerberg is announcing its long-awaited ad strategy. One piece ... Rob Hof. November 5, 2007, 9:00 PM PST ...