AB split test Facebook Ads
This journey allows you to conduct an AB split test of Facebook Ads by splitting up a list into two Facebook Custom Audiences which can then be targeted with a variation of the same ad. We recommend using a list that represents a portion of your primary list. It's a simple but effective way to run an experiment on how elements of your Facebook Ad (e.g. its copy or image) affect its performance. For example, you may have a hunch that including social proof in your ad, such as a testimonial, will increase its conversion rate (which is often does), but you want to know for sure. Once you have the data you can take action, and display the winning ad to a larger portion of your list.
This journey allows you to conduct an AB split test of Facebook Ads by splitting up a list into two Facebook Custom Audiences which can then be targeted with a ...