Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study
(2016). Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study. Journal of Internet Commerce: Vol. 15, No. 1, pp. 40-58.
18 Feb 2016 ... This study explores the role of customer engagement in enhancing trust and word-of-mouth on brand communities over Facebook. The effect of ...