In today’s highly competitive business environment, having a good social strategy is paramount for your business. In 2018, Facebooks remains one of the most popular channels used by top B2C and B2B brands.
Statistics show that active users on Facebook jumped from 1.94 billion in March
2017 to ... rate, let's first look at what some of the most commonly used digital
marketing terms mean. ... 3) Engagement Rate = Total Engagements/Impressions
.