Engagement vs. Consumption: the Facebook Dilemma — brnrd.me
One of the mysteries that have been long unsolved in Social Media Analytics (and on Facebook marketing in general) is the difference between content consumption and content engagement , and the difference between Consumers and Engaged Users . It's been a matter of debate among big and resp
10 Sep 2013 ... So, that means that the actual definition of Engagement (according to Facebook) is: Engagement: the sum of post clicks, likes, comments, ...