AdParlor Now Offers Day Parting for Facebook Ad Sets| App Developer Magazine
AdParlor have given advertisers more control over ad scheduling with the introduction of new Day Parting for Facebook Ad Sets. Now, when creating Ad Sets on the AdParlor platform, advertisers can set a schedule for Ad Sets (and ads within Ad Sets) to turn on and off, which also tells Facebook when advertisers plan on having them paused, so that these status changes do not affect delivery, and full budgets can be spent.This introduction is in response to a situation where many Facebook Marketing Partners relied on their software to pause and activate ads based on the time of day (called day parting, or ad scheduling). The problem with this system is that Facebook is unaware that advertisers plan on pausing ads, and therefore does not take this pause into consideration when it is trying to r
22 Apr 2015 ... AdParlor have given advertisers more control over ad scheduling with the introduction of new Day Parting for Facebook Ad Sets. Now, when ...