Facebook Advertising – EdgeRank and the Future | Paul Morris : Ecommerce, Digital, Marketing, Strategy
I’m interested in Facebook Advertising hence essentially went on a mission to find out about the Facebook algorithm that governs its advertising platform. Figure that out and you stand a better chance of success to counter… All the damn negativity. From Facebook themselves admitting that 5-6% of users are fake, to the BBC report suggesting the problem is worse to companies such as Limited Run saying the bot click problem is endemic and makes Facebook advertising a joke there are many people suggesting that Facebook ads are a waste of time. I myself have written about there being many challenges to the Facebooks advertising model however rather than just writing off this advertising platform let’s delve in to what makes it tick. And what makes Facebook’s advertising platform tick is EdgeRank
28 Aug 2012 ... ... just writing off this advertising platform let's delve in to what makes it tick. And what makes Facebook's advertising platform tick is EdgeRank.