Bobbi Brown uses Facebook to crowdsource lip colour revival | Econsultancy
Here's another strong example of circular thinking, this time from Bobbi Brown. The brand announced today that it would be launching a Facebook appeal to crowdsource which shades of lip colour the company will put back into production this autumn.
30 Jan 2012 ... Voting will be open to those in the six countries Bobbi Brown Cosmetics sells to online; the US, UK, Korea, Japan, Germany and Australia.