Facebook Dynamic Creative: Using Play-Off Teams, But Never Knowing the Champ - Susan Wenograd
I was stoked when Facebook rolled out Dynamic creative. I mean, sure, shiny tools are always a bit exciting, but it actually had the potential to be a huge time saver and provide better insight much faster. We can throw all those creative elements in there and let them battle it out to find a […]
Mar 1, 2018 ... First, allow me to first lament the shortcomings of testing creatives in Facebook Ads as it's existed: It picks a winner too fast, IMHO. Seriously, it ...