Zynga and Facebook: A Close Relationship Can Distort Revenue

Revenue can be manipulated when it depends on “contingent sales,” or sales that won’t happen unless there’s sell-through by a middleman to end-users or customers. From 2000 through 2002 AOL committed fraud to boost its online advertising revenue and deflect attention from a business slow-down. AOL, at that time a division [...]

15 Oct 2012 ... ... Facebook is still its primary distribution, marketing, promotion and payment platform for online games like Farmville, Zynga Poker, Mafia Wars ...

Lee mas