What Is the Facebook Retargeting Pixel & What Does It Do?
The Facebook retargeting pixel is one of the most powerful features in digital advertising because it has many capabilities. Learn how to use the pixel to build Custom Audiences, Lookalike Audiences, how to set it up, and the step-by-step process to make sure it is working correctly for your ad campaigns.
Jul 1, 2020 ... The Facebook Pixel, also known informally as the Facebook retargeting pixel, is a snippet of code you can insert into the back end of your website ...