What Is the Facebook Retargeting Pixel & What Does It Do?
The Facebook retargeting pixel is one of the most powerful features in digital advertising because it has many capabilities. Learn how to use the pixel to build Custom Audiences, Lookalike Audiences, how to set it up, and the step-by-step process to make sure it is working correctly for your ad campaigns.
1 Jul 2020 ... Use the pixel to build Custom Audiences. This is one of Facebook's most powerful targeting capabilities. Instead of building your audience with ...