What is Social Media Marketing?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content, listening to and engaging your followers, analyzing your results, and running social ads.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn ... A business that wants to reach a specific set of audience at scale would run ... on social media, let's take a step back and look at the bigger picture.