Video Ad Benchmarks in 2019: Completion Rates Rise - Marketing Charts
Video ad completion rates continue to improve even as click-through rates hit a new low. And, while connected TV remains the device to watch, tablets are closing the gap when it comes to completion rates, per the latest benchmarking data [download page] from Extreme Reach. Video Completion Rates Video completion rates (VCR) have continued to… Read More »
3 Apr 2020 ... Video completion rates (VCR) have continued to rise, with Extreme Reach's figures showing that video ads were viewed to completion 89% of ...