Facebook Pixel: How Non-Ecommerce Advertisers Can Unlock the Power of the Pixel - Adaptly
The Facebook pixel has long been thought of as a rigid, fixed block of code meant for the ecommerce industry. The standard events – add to cart, initiate checkout, and purchase – make it clear what type of advertisers were in mind when the tool was built. And with that, it could easily be believed […]
The platform is increasingly making it easier for all users – not just ecommerce – to get the most out of their ad spend with the Facebook pixel. To start, it's important ...