Facebook ads to the rescue? Recruiting a hard to reach population into an Internet-based behavioral health intervention trial - PubMed
FB ads were efficient and cost-effective in broad dissemination of trial information, but more research is needed to explore the impact of saturation (how often ads are posted), design (what is in the ad), and individual determinants (who is likely to respond to an ad) on converting FB ad engagement …
Facebook ads to the rescue? Recruiting a hard to reach population into an Internet-based behavioral health intervention trial. Internet Interv. 2019 Apr 12;17: ...