(PDF) How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
PDF | This study tests hypotheses regarding differences in brand-related user-generated content (UGC) between Twitter (a microblogging site), Facebook... | Find, read and cite all the research you need on ResearchGate
17 Oct 2020 ... YouTube than on Twitter or Facebook. Response to Online Marketer Action. This content variable addresses whether or not a brand-. related ...