Keep the summer alive with Malibu Rum
The Brief This summer, Malibu Rum partnered up with DJ Dillon Francis to remix ‘the coconut song’. As Exposure’s UK partner, we were tasked with helping to showcase the final remix via The Hook’s website and social channels in a fun and engaging way. Our response Our in-house editorial team,...
The results. We successfully raised awareness of Malibu Rum's campaign by editorialising content on The Hook to live on Facebook and Instagram. We also ...