Measure Brand Lift Across TV and Facebook - About Facebook
In the past, comparing ad performance across media platforms has been a challenge for brands. Advertisers have asked us to help them better understand the effectiveness of Facebook ads compared to other forms of advertising—particularly TV ads. Advertisers are also looking for ways to unify metrics and reporting. In fact, 79% of marketers say they would prefer to use one set of metrics across all screens.(1) Today, we’re introducing new measurement solutions that will enable advertisers to see the impact of their ad campaigns on both Facebook and TV, as well as the incremental impact of both platforms when used together. Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift both provide advertisers with the ability to evaluate the impact of their campaigns across Facebook and TV. Two ways to run a cross-platform brand lift study Nielsen Total Brand Effect with Lift: Available today, through our partnership with Nielsen, advertisers can interpret their cross-platform results as measur
22 Sep 2017 ... Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift both provide advertisers with the ability to evaluate the impact of ...