What Is a "Good" Click-Through Rate? | CTR Benchmarks | CXL
Is your click-through rate "good"? Learn about how to calculate a click-through rate, CTR benchmarks, and what really matters for conversions.
Facebook, for example, offers multiple ad types. While its link ads only have a CTR of 0.72%, its video ads have a CTR of over 2%, beating Twitter's average ...