SME case study: How an auction house added Facebook Live to its digital strategy | Econsultancy

A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has demonstrated how being digital-first can generate big results - even for the smallest of companies. In the past year, the auction house has transferred its offline marketing activity online, using a combination of video content, social media and email marketing to target consumers. 

3 Apr 2017 ... A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has ...

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