14 Facebook Ad Metrics that Actually Matter in 2020
Facebook makes it easy to pay attention to all the wrong numbers. Here's a list of the most important Facebook ad metrics, plus what to ignore.
Here's a list of the most important Facebook ad metrics, plus what to ignore. ... ( When I say “hide” I mean that they aren't on display as soon as you open up ... Cost Per 1,000 Impressions (CPM): the average cost to show your ad 1,000 times .