Facebook Advertising Costs: CPC, CPM, CPA & CPL Guide
Are you wondering how much to pay for your Facebook Ads? Or how to make sense of all the oCPMs, CPLs, CPAs and the rest? This article breaks it all down.
CPM (cost-per-mille): With cost-per-impression you pay when Facebook shows your ad 1000 times. (Impressions are the number of times your ad is shown to a ...