The beverage giant said that it would stop all paid ads on all social media platforms globally for at least 30 days. James Quincey, the chief executive, said in a statement that the company would use the time to reassess its advertising standards and policies and would let its social media partners know that “we expect greater accountability, action and transparency from them.” A Coca-Cola spokeswoman said that the company was not joining the official Facebook boycott. Coca-Cola, $22.1 million