Meet the New Facebook Campaign Planner: Same Data, Now More Convenient!

Meet Facebook’s latest business darling: the Campaign Planner. Gone are the days of jumping through the hoops by building out a full paid ad campaign without reach data: this new, user-friendly interface update makes life much easier for media planners who want to get a feel for how many impressions they earn for a particular audience and budget. Why should you care about Facebook's Campaign Planner? Great question. Campaign Planner is just one in a long string of recent Facebook updates. Facebook tends to alternate their product upgrades, and there are two big types: Complexity and Data Focused: These are…

21 Oct 2016 ... Meet Facebook's latest business darling: the Campaign Planner. Gone are the days of jumping through the hoops by building out a full paid ad ...

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