FACEBOOK-FAN-PAGE-BRAND-COMMUNITIES AS A CUSTOMER BRAND ENGAGEMENT RELATIONSHIP TOOL Part 1 — BrandBa.se

In the early age of the internet, brand managers tended to simply replicate offline marketing activities online, underestimating the growing power of social media (Chrisodoulides, 2009). Over the years, however, every single marketing campaign turned out to require a so-called 360° marketing campaig

12 Oct 2015 ... When customer engagement is becoming more and more important how could the new concept of Facebook-fan-page-brand-communities be ...

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