How to Track Phone Calls With Facebook Custom Conversions - Overdrive Digital
There are numerous options available for tracking and attributing phone calls. Many are sophisticated, provide a multitude of options and are well worth a look, but this post is about a quick and dirty way to measure ‘click to calls’ via the Facebook Ad Manager. If you’re working on a campaign that’s driving great conversions, […]
A website with click to call functionality on the contact number (duh); A Facebook account with the pixel correctly installed; GTM implemented and used for your ...